1970s

This page points out the changes that developed through the decades of body image for women. When focusing on the 70s specifically, the article talks about how women from this decade felt the pressure to be the ideal thin that all of the celebrities were, even if it meant putting their health at risk.

Source; http://www.liftingrevolution.com/top-10-thursday-the-evolution-of-the-ideal-female-body-image-over-the-past-10-decades/

This article shares that models in the 70s weighed on average much less than the average woman at the time. The ideal body type for women was skinny as well as fit, a nearly impossible figure to attain for most women. Magazines and the media sexualized women on a normal basis and this is just one example.

Source; http://femalebodyimageacrosstime.blogspot.com/2012/12/1970s-female-body-image.html?view=classic

This article brings up one of the positive sides of being a woman during this era- although the ideal figure for women was naturally thin and fit at this time, women were also starting to come out of their shells- by wearing pants, stepping out of the stereotypically job occupations set up for them by their husbands and society, and overall being more independent, women were beginning to step outside of their role sexually.

Source; http://www.idealiststyle.com/blog/beauty-ideal-over-the-decades-part-6-the-70s 

This site shows examples of ads focused on appearance of women in the seventies. In each ad, women are sexualized and targeted toward men. The ads combine for example women and cigarettes, or women and sex, etc. For example, in the picture shown above, women are compared to cigarettes in the way that the best form of both are ‘thin and rich.’

Source; http://www.cnn.com/2015/07/22/living/seventies-sexist-ads/

Farrah Fawcett was the poster woman of the 1970s. Being the ideal woman in terms of figure and beauty, every woman strived to look like Fawcett. This article talks about how Fawcett became famous, and popular posters of her sold in thousands of her looking sexual in her pose and facial expressions.

Source; https://selvedgeyard.com/2009/11/09/the-1970s-puberty-pinup-wars-farrah-fawcett-vs-cheryl-tiegs/ 

Again, this article focuses on the kinds of women who achieved the ideal figure in each decade. For the seventies, Farrah Fawcett achieved the ideal look with her lean figure. This cite also talks about the fashion that was popular at the time.

Source; http://www.earthlymission.com/womens-ideal-body-types-throughout-history/

Certain health issues became more common in this age because of the popular body type, including anorexia. 

Source; http://www.huffingtonpost.com/2014/02/05/perfect-body-change-beauty-ideals_n_4733378.html